OUR STORY
We offer brands a unique opportunity to reach the Scandinavian market through our distribution platform, with direct access to the leading retail chains in Sweden, Norway, Denmark and Finland.
We go the extra mile for our brand partners and our core strength lies in our proven brand building skills, as well as our successful long-term relationships with the leading retail chains in Scandinavia.
OUR MARKETS
We offer international brands an opportunity to comfortably enter the Scandinavian market of Sweden, Norway, Denmark and Finland. With team members and offices across all four countries, we cover a market of 27 million people with a strong consumer culture.
ICE Beauty Group is your Scandinavian distribution partner that handles the complexity of 4 different countries, 4 different languages, 4 different currencies and 4 different legal systems,
as well as a hard border to Norway.
Outside of Scandinavia, we also serve as a European distribution partner through our partnerships with Sephora and Douglas, offering 17 additional markets throughout Europe.
Creators, rebels, nomads, lazy, curious, slasher,
feel the world around you & express your attitude!
Maison Matine´s graphic, responsible and generous fragrances are created by a new generation of committed French perfumers, made in Paris and Chartres.
Free & cheeky, we address a generation in search of independence and creativity.
Looking for meaning, all our products are limited edition & embody a world in motion.
Natural, clean and vegan ingredients!
Maison Matine´s wheat alcohol comes from organic farming, and the ingredients are harvested in the respect of nature and producers.
Packagings are made of recycled and recyclable cartons, simple and efficient. All cellophane traces have been removed to avoid over-packaging and waste.
Accompany us in our environmental approach and participate!
The story of SWATI starts with two people falling in love.
Vishal Nanda meets Swati Verma. Boom. Like all great love stories, it transcends borders. Vishal is an experienced Swedish entrepreneur, Swati a well-known Indian makeup artist. He’s struck by her appearance and how it changes with every mood and occasion. A natural beauty one day. Dressed to impress the next. Yet she always looks like herself. Confident. Stylish. Remarkably enough, even her eyes seem to change. From bright to dark and back again. He asks. “Coloured lenses,” she replies smiling. The rest is, as they say, history.
Beauty is not about looks. Beauty is about self expression. Being proud of everything that’s you. Showing all sides of your personality. All the facets. All the nuances. Because true beauty has no set standard. Only the empowerment to change at will. From Hollywood starlet to natural beauty and back again. Breaking free from norms and boundaries. Free to wear what you feel. To be your own kind of beautiful.
SWATI contact lenses are made to work with your existing eye color and create a natural looking shade unique to you.
Sophisticated and refined fragrances for men made in the Netherlands, created by Yvo van Regteren Altena.
After a journalistic career in which Yvo traveled around the world over 36 times, he had one dream unfulfilled: instead of writing about perfumers he wanted to create his own.
Famous perfumers, including Jean-Claude Ellena of Hermès and François Demachy of Dior and Acqua di Parma, encouraged him to develop his own fragrance. The stimulus of two famous perfumers resulted in Yvo’s first creation of YVRA 1958 l’Essence de l’Essence.
Sophisticated scents with originality, flamboyance and, of course, always an eye for refinement.
